Wenn es mal wieder einer dieser Tage ist, an denen ich an den Kunden, den Briefings und Jobs (ver)zweifle, dann gehe ich demnächst einfach auf diese Seite und danach ist alles wieder gut:

(...)
Copywriter: So explain something. The client does market research. The client finds out that women watch mini-series and women hate sci-fi, horror, and Stephen King. The client then spends several million dollars on a sci-fi horror Stephen King mini-series. Can you explain that?

Account Guy: That's not our problem. Our problem is to get women to tune in to the first five minutes.

Copywriter: And then change channels because it's not a love story?

Account Guy: Now you're getting it.
(...)

http://www.zeldman.com/adgraveyard/