If there’s one thing that now-me would urgently tell past-me, when starting this whole self-employed business, it is this: Beware of „cost“ focussed clients, seek the „investment“ minded ones. Adapt your communication accordingly. If your services are seen only as „cost“, no fruitful and growing relation will come out of it - and with those…
Archiv für "Business"
WebrockerWhere Does The Design Agency Go From Here? - Paul Woods/Edo van Dijk
(…) Design is no longer just about design. Design doesn’t mean making visual solutions. Digital doesn’t mean being a web monkey, producing only websites and apps. Such developments as the rise of artificial intelligence, screenless design and accessibility to great website-building tools like Squarespace mean that the agency that interprets digital design as “making websites…
Advice for Companies Fighting Ad Blockers - TJ van Toll
(…) Publishers that believe they can convince ad blocker users to turn off a tool that protects their privacy and data plans need to realize they’re on the wrong side of history. Respect your users or you’ll lose them. developer.telerik.com
The Findings of the Digital Marketing for Small Agencies Survey
Newfangled, a webdevelopment studio with offices in North Carolina and Rhode Island, interviewed about 300 small agencies about their digital marketing practises. Last month, we began a survey of the digital marketing practices of small agencies in the United States and elsewhere. The survey contained 132 questions, covering the operations, business practices, websites, content marketing,…
Mobile Shift - The End of Small Studios?
Diese Frage habe ich mir und anderen drüben in unserem englischsprachigen Blog auf welearned.net gestellt. The benefit of having small overheads, fast communications and an overall agile culture should put small studios ahead of the game in an industry that’s rapidly changing, right? But instead, the Mobile Shift requires teamwork in a scale that small…
The Mobile Shift – the end of small studios?
[TL:DR] With the cultural change in processes (agile vs. waterfall), the need to educate clients and partners, and the imperative of working early in processes, small studios may lack the financial resources and manpower to fund this pioneering phase. Big agencies on the other hand have the resources, contacts, and the standing to establish new…